Visual Identity for Clara Pilates

The project involved designing the logo for Clara Pilates, a studio focused on holistic well-being through pilates, mindful breathing, and controlled movement. The main goal was to create a visual identity that conveys balance, softness, and body awareness, reflecting the studio’s values of approachability and professionalism. The graphic concept is based on organic shapes and an elegant, clean-lined typeface that evokes fluidity, harmony, and gentle strength. The logo blends simplicity with personality, adding a human and accessible tone that aligns with the personalized experience the studio offers its clients. This design is versatile and easily adaptable across digital and print media, ensuring visual consistency on social media, merchandise, signage, and promotional materials.