Visual Identity for GoPlay Experiences

Go Play Experiences is a company specializing in organizing events primarily aimed at children. Their services include summer camps, paddle tennis tournaments, sports events, and childcare activities. The goal of this project was to create a logo that communicates energy, fun, and trust, key values for a brand targeted at children and families. The visual identity was developed using a playful, friendly typeface and dynamic shapes, supported by a vibrant color palette that emphasizes the brand’s energetic and positive spirit. Displayed here are the different versions of the logo in its brand colors, along with examples of how the identity is applied across various materials.